Ogilvy UK Vice Chairman Rory Sutherland co-founded a behavioural science practice within the agency, which works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour. At WIRED Health, Sutherland explores the psychological reasons why people do things and how perception and placebos can be used for a positive outcome. “It doesn’t really matter why people do it so as long as they do,” Sutherland points out. “There’s a danger in activity which goes ‘it’s not enough for people to go and do the thing we want them to do, they have to do it for the right reason’. To be honest, I don’t really mind if people buy an electric car because they think it’s really cool.”
ABOUT WIRED HEALTH
600 innovators, scientists and business leaders gathered at The Francis Crick Institute in London, for WIRED Health on March 26, 2019. Discover some of the fascinating insights from speakers here:
ABOUT WIRED EVENTS
WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future.
ABOUT WIRED
WIRED brings you the future as it happens – the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.
CONNECT WITH WIRED
Events:
Subscribe for Events Information:
Web:
Twitter:
Facebook:
Instagram:
Magazine:
Newsletter:
source
